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Recovery Resources Live with Tony DeFazio

Date: May 28, 2020
Time: 10:00 am - 11:00 am
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This event is closed for registration. Please contact Executive Administrator, Tania Sawchak for assistance at

How Leaders Can Find Media Coverage in Times of Crisis - and How Not To

Presented By:

Tony DeFazio
DeFazio Communications

What determines what is newsworthy and what isn't? Earned media can drive the bottom line for companies, and certain messaging and marketing activities can also backfire during a crisis. Attendees will be invited to take part in an interactive pitch workshop to have their stories reviewed for merit by Tony DeFazio, and will learn what the media is looking for now and how to build thought leadership.

- how earned media drives the bottom line for companies
- what stories are getting coverage during the epidemic crisis, and which stories are not
- which messaging and marketing activities are likely to backfire during the crisis
- what makes a great pitch that gets journalists interested in your story

For late registrations please email for assistance.

A Zoom Video Conferencing Event link will be sent out to registrants.