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Communications is our business: Debuting a redesigned newsletter

Posted by: Bernie Dagenais on Wednesday, May 9, 2018 at 11:00:00 am

During my nearly three decade career as a journalist, my fellow reporters and editors occasionally would say “communications is our business” -- usually as part of a joke after we had a complete misunderstanding relating to putting out a newspaper or producing a website.

The phrase comes to mind today as we distribute this redesigned issue of Main Line Business monthly newsletter to about 2,500 member email addresses. Communications really is our business and we see this new look as leading the way to attractively displayed and fact-filled content about Main Line Chamber of Commerce activities and developments related to our members.

The importance of clear communication has rung true to me particularly in the nearly eight years since I left my first career to become CEO of this Chamber of Commerce.  I’ve concluded that we can create the best content, but if we don’t get the word out and develop effective distribution methods – whether through publications or promotions for events – no one will see that content or particularly care. Marketing, which is so essential to business success, is comprised of several forms of communication.

I’ve always invested time, and was fortunate to have my employers invest money, in professional and leadership development programs. If I had to boil down the keys to success, the importance of clear, and preferably inspiring, communication in effective leadership is second only to authenticity. But even if your heart is in the right place and you are passionate about making a positive difference in the world, caring for your employees and deeply committed to achieving goals, you must be able to communicate for it to truly count.

One aspect of our communications that I think we have always gotten right is the fact that so many of our messages are not about the Chamber itself, but rather about our members. Supplementing this newsletter, the revolution in social media has given us new tools to provide exposure to developments and initiatives relating to our members, keeping them top of mind in front of current and prospective clients.

As we launch our new look for Main Line Business today, please seek action steps within these pages.

Special thanks to Hollister Creative, which is led by current Chamber Board Chair Kim Landry, and her Vice President Georgette Klotz, who conducted this redesign project. They were great to work with. Thanks also to the Chamber staff for their input into this design.

As always, we welcome your feedback about all we do. We would not exist without our members. Come to think of it, I’m not sure I communicate that often enough or well enough. Maybe this redesigned newsletter will help with that too.


To read the entire May issue of the Main Line Business Monthly please click here



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