Digital Communications Analyst

Company Overview: We are Hartford Funds, and we design, develop, and distribute investment solutions. While we are part of The Hartford Financial Services Group, we operate independently and are headquartered in Wayne, Pennsylvania. Excluding affiliated funds of funds, as of June 30, 2022, Hartford Funds’ investment advisory business had approximately $127.4 billion in discretionary and non-discretionary assets under management. Our unique approach to the asset management business—something we call human-centric investing—allows us to create products and services that consider all aspects of today’s investors.
Industry: Asset Management, Financial Services, Mutual Funds, Investment
Website: https://www.hartfordfunds.com/content/thf/en/about-us/careers.html

Location:
690 Lee Road
Wayne, PA 19087

Job Description:

Hartford Funds is looking for a Digital Communications Analyst, who will be responsible for creating, maintaining and managing email marketing programs and financial advisor engagement strategies related to digital communications.

The analyst will leverage internal teams focused on analytics, investment analysis, digital strategy, and content marketing to implement and execute on communications initiatives.

A deep understanding of the needs of financial advisors, and various segments of current and former producers, will drive the creation and execution of campaigns to create awareness, lead generation and deepen advisor engagement.

Details:

• Utilizing our email marketing platform to build, test and deploy email campaigns.
• Work with digital strategy and sales to develop and execute cross-channel campaigns.
• Develop e-mail communications following defined creative process and digital strategy best practices.
• Establish segmentation strategies create better advisor experiences to drive engagement
• Create testing initiatives to develop ongoing best practices and increase overall engagement
• Utilize salesforce.com to create and internally promote campaigns, track progress and produce executive summaries.
• Partner directly with distribution leadership to gain insight into the needs of target audience.
• Deliver insights to senior managers on successes & failures of all digital marketing activities, along with suggestions for optimization
   

Job Requirements:

• 3-10 years digital experience, financial services experience a plus
• Knowledge and familiarity with issues relevant to the financial market
• Expertise in communication to different audiences across channels
• Able to drive projects to completion, coordinate activities and resolve issues to ensure timely and accurate execution.
• Excellent relationship building skills with ability to work effectively on multiple projects
• Experience with at least one leading email marketing service provider (Marketo* preferred)
• Strong written and verbal communications skills.
• Knowledge of Salesforce.com, Marketo, HTML and Adobe InDesign helpful. Training will be provided

Skills/Keywords: Digital, Communications, Marketing, Advertising, Writing, Asset Management
Compensation: $65,000 - $90,000

To Apply for this position:

To apply, please visit: https://thehartford.wd5.myworkdayjobs.com/en-US/Careers_External/details/Digital-Communications-Analyst_R2211002?q=%27hartford+funds%27