The Russell Roofing Story – Why We’re Different
Published Friday, May 16, 2025 8:00 am
At the heart of Russell Roofing is a story of tradition, craftsmanship, and doing things the right way—values established by founder Russell “Kip” Kaller after decades in the family trade.
Key brand elements:
- Hand-nailed asphalt shingles – no nail guns! An artisan testament of craftsmanship and long-term durability.
- Customer-first mindset – built on respect, honesty, and full transparency throughout the process.
- Over 30 years of reputation – a trusted name in roofing and exteriors across the region since 1992.
The Russell Value Proposition – What We Deliver
Russell Roofing and Exteriors is more than a roofing company—we’re a full-service, licensed, and insured exterior contractor offering solutions across roofing, siding, gutters, windows, doors, skylights, and masonry. We pride ourselves on quality craftsmanship, transparent communication, and a satisfaction-first mindset.
Key Core Values:
- Breadth of Services, Depth of Expertise – from CertainTeed & GAF shingles, to Velux-certified skylight installations, to cedar, slate, metal, or flat roof systems—there’s no guesswork or outsourcing.
- “If It’s Russell, It’s Right” Guarantee – our mission is to make every project stress-free with best-in-class warranties and communication.
- Referral-Driven Business – our growth is proof of customer satisfaction; we earn trust through consistent delivery, not one-time promises. Over 30,000 satisfied customers and counting!
